OnTheGoMedia has announced changes coming to its newly acquired stations in Parkersburg IA.
Soft AC 98.9 KQCR-FM Parkersburg will relaunch on Monday, March 27 with a focus on 1970s and 80s Yacht Rock as “99 The Wave“. The Wave will feature core artists such as Fleetwood Mac, Billy Joel, Christopher Cross, Toto, Elton John, Eagles, Doobie Brothers, and Steely Dan.
KQCR will also feature Gemini XIII’s recently launched TJ Show hosted by former “Amp Radio 103.3” WODS Boston morning host TJ Taormina from 6-10am.
Shawn Dietz’ OnTheGoMedia Inc. acquired 98.9 KQCR-FM and Country 104.9 KLMJ Hampton in November for $1.25 million. Dietz previously served as Program Director of the stations under former owner CD Broadcasting from 2009 to 2020 and General Manager from 2018 to 2020.
Craig Donnelly’s CD Broadcasting sells AC Parkersburg IA to Shawn Dietz’ On the Go Media, Inc. for $1.25 million. He most recently served as an account executive for NRG Media in Waterloo IA.
Starting Monday, March 27th, listeners of 98.9 KQCR will notice a makeover of sorts as the station will have a new brand and distinct musical direction. 99 The Wave will officially launch at 6 a.m. on Monday with the debut of “The TJ Show” which will air weekdays from 6 until 10 a.m.
“The TJ Show” is hosted daily by a cast of personalities that aims to entertain and inform. Led by TJ, who began hosting his own morning show in Boston in 2013, and joined in the studio by friends JBo, Heather, “Producer Kenny” and Josh. TJ was the kid who walked to school with his headphones plugged into his radio and started working in radio as a volunteer while in high school.
Additionally, the music direction for KQCR will be familiar, but more distinct. The music on KQCR has been dubbed “Soft, light, music for the heart” for years. Moving forward, we will focus on a cousin to that soft, light sound to a genre known as Yacht Rock.” The music library will be more focused on hits from the mid-1970’s to mid-1980’s and include artists such as Fleetwood Mac, Billy Joel, Christopher Cross, Toto, Elton John and will be broad enough to include Eagles, Doobie Brothers, Steely Dan and many others.
We are also launching a new logo for KLMJ 104.9 FM. While the audience won’t hear as many changes on KLMJ, our new logo reflects our respect for the past while embracing our future. KLMJ will continue to provide listeners a throwback to the old days of small town radio. Features like birthdays, funeral announcements, local news and high school sports will continue to drive our success as we reach out to develop new experiences for our listeners and marketing opportunities for our advertisers.
KLMJ and KQCR will remain co-branded as the “RadioOnTheGo” Network for coverage of local news, high school sports and weather forecasts as well as on-location “RadioOnTheGo” commercial broadcasts.
OnTheGoMedia, Inc. announced the completed acquisition of KLMJ/KQCR Radio on the Go from CD Broadcasting, Inc. on March 1st. Both stations broadcast from their office and studio location in Hampton.
This story first appeared on radioinsight.com