Less than a year after launching CHR “Hits 96.5” WZOX Portage/Kalamazoo, Midwest Communications quietly moved the station to Modern AC.
WZOX had flipped to CHR on March 3, 2021 to go after Townsquare Media’s market leading 103.3 WKFR. WKFR did drop from a 12.9 share in Fall 2020 to 10.7 in Fall 2021, however WZOX was well behind at a 2.8 share.
The new playlist appears to be trying to keep one foot against WKFR, but also trying to fill the lack of Alternative and Hot AC stations in the market. No changes to the on-air lineup accompanied the music shift.
The 2:00pm hour on Friday, February 25 consisted of:
- Blink 182 – I Miss You
- Benson Boone – Ghost Town
- 24KGoldn ft. Iann Dior – Mood
- My Chemical Romance – Welcome To The Black Parade
- Adele – Oh My God
- The Fray – How To Save A Life
- John Mayer – Wild Blue
- Andrew McMahon In the Wilderness – Cecilia and the Satellite
- Pink – All I Know So Far
- Two Door Cinema Club – What You Know
- James Blunt – You’re Beautiful
- Charlie Puth – Light Switch
- Daya – Sit Still, Look Pretty
- Nathaniel Rateliff & The Night Sweats – Survivor
- Alessia Cara – Scars To Your Beautiful
- Riton x Nightcrawlers ft. Mufasa & Hypeman – Friday