First Media Radio will flip Hot AC “Movin 99.3” WZAX Nashville/Rocky Mount NC to Carolina Beach Music “99.3 The Beach“.
General Manager Kevin Bullock wrote on Facebook, “We’re Movin’ on to Carolina Beach Music on 99.3 The Beach! Launch will take place within the next week or so. Until then, we’re working on our transmitter and music playlist! Stay tuned! We’ll let you know when we’ve got it all together! What beach music suggestions do you have for us??? ”
The now former format had debuted in January 2018.