WYET Relaunches As Throwback 102.3

Sound Management’s “Classic Hits 102.3” WYET New Carlisle/South Bend IN relaunched as “Throwback 102.3” at noon today.

WYET becomes the first 24/7 affiliate utilizing the brand and programming of Tony Lorino’s “Throwback Nation Radio“. Positioned as “The Greatest Hits of the 80s and 90s”, the station launched its new brand with Wang Chung’s “Everybody Have Fun Tonight”, Michael Jackson “Wanna Be Startin’ Somethin” and Eurhythmics “Sweet Dreams”.

Lorino’s daily syndicated show will continue to be heard at night from 7pm to 12am. The rest of the lineup will debut in mid-September featuring a lineup of talent from across the country with former KYKY St. Louis host Paul Cook in mornings, WKKW Morgantown WV morning co-host Trisha Moore in middays, and former KHMX Houston PD/midday host Chase Murphy in afternoons.

WYET had a 0.9 share in the Spring 2021 Nielsen Audio ratings trailing Mid-West Family Broadcasting’s competing Classic Hits “Z94.3” WZOC Plymouth’s 5.5 share.

Sound Management, LLC, operators of WYET-FM in South Bend, IN, unveiled a new 24/7 music format at noon today. The All-New Throwback 102.3 features the Greatest Hits of the 80’s and 90’s, produced by Throwback Brands, the national syndicator of Throwback Nation Radio with Tony Lorino, which has aired on WYET every evening since 2019.

Throwback 102.3 will feature iconic pop artists including Bon Jovi, Madonna, and Prince from the 80’s, and 90’s superstars like Janet Jackson, Backstreet Boys, and Mariah Carey.
Beginning in mid-September, Throwback 102.3 will introduce personality-driven content anchored in mornings by Paul Cook, formerly of KYKY-FM/St. Louis. Midday listeners will be treated to longtime WSNY-FM/Columbus, OH and current WKKW-FM/Morgantown, WV veteran Trisha Moore, while afternoons will be commanded by Chase Murphy. Murphy most recently served as Program Director of KHMX-FM in Houston. Throwback Brands founder Tony Lorino will continue to be heard at night on “Throwback Nation Radio.”

Pam Mason, WYET-FM General Manager, said, “Sound Management is ecstatic about Throwback 102.3. Our listeners already embrace Throwback Nation Radio, and now our new full-time music mix defines the most influential generation of entertainment consumers in history. We are ready to delight Michiana’s dedicated listeners and serve our advertisers.”

Throwback Nation Radio founder Tony Lorino commented, “I can’t imagine a better first partner for Throwback Brands’ new hosts and lineup than Sound Management. Arthur Angotti [Owner of WYET-FM], Pam Mason, Brad King [Operations Manager of WYET-FM], and their team understand the emotional connection listeners make with music. We look forward to being a fixture in the vibrant South Bend community.”

Throwback 102.3 can be heard at 102.3 FM throughout the Michiana region, and it streams online at www.throwback1023.com and on the Tune-In Radio app.

This story first appeared on radioinsight.com