WXIZ Cashes Out With Taylor Stunt

Total Media Group has dropped the “100.9 Cash-FM” on WXIZ Waverly/Chillicothe OH and has begun stunting with non-stop Taylor Swift as “100.9 Taylor-FM” ahead of a format change on Monday, February 5 at 6:00am.

Total Media COO/Director of Radio Operations and Program Director JJ Hale says, “I am excited to be bringing a fresh, new, legendary sound to Pike and Ross County. I feel like Waverly and Chillicothe is ready for a really good local radio station to make their own and embrace. I am super proud of this latest station rebuild and cannot wait to share it with the Scioto Valley on Monday.”

Total Media closed on its $750,000 purchase of WXIZ along with Southern Gospel 660 WXIC/95.9 W240DZ Waverly and Piketon Communications’ CHR “Q100” 100.1 WXZQ Piketon from companies held by Gerald Davis last October.

This story first appeared on radioinsight.com