WVRC Media has flipped Country 92.9 WXDC Berkeley Springs WV to Classic Hits “Cool 92.9“.
The move takes the station, which covers most of West Virginia’s panhandle and western Maryland, out of direct competition with multiple Country stations from adjacent markets including 101.5 WAYZ Hagerstown MD, 102.5 WUSQ Winchester VA, and 105.3 WFRB Frostburg MD. The new format is positioning as “Morgan County’s Greatest Hits” emphasizing its local origination with Manning Media’s Hagerstown and Frederick MD targeted “106.9 The Eagle” WWEG Myersville MD also heard in parts of the area.
This story first appeared on radioinsight.com