The nearly 34 year run of the “CD” Alternative brand in Columbus concluded on Sunday evening when owner Randy Malloy shut down the last vestige of the station.
Operating online as “WWCD Radio” since the station lost its lease to operate on 1580 WWCD/92.9 W225BS Columbus and 1550 WQCD/92.9 W225CM on February 1, Malloy shut down the stream with zero fanfare ahead of time on Sunday, April 28.
Malloy shared the following note:
Radio Friends,
It has been a great adventure serving our beloved community, but the time has come that we must announce with heavy hearts that WWCD Radio has played its last song. It has been an incredible journey, one that legend can be told of with memories and cherished moments shared with you that will never be forgotten. Thank you to each and every one of you.
The end of operations is not due to any one factor, but a number of reasons that others wil undoubtedly speculate on forever, and we wish you the best in doing so. It si not a decision that we wanted to make, but, as with life, sometimes you have ot make difficult choices. So with that said, we reflect on the joy and happiness that (as many have aptly named it) the soundtrack of our lives has given all of us and place ti back in your control.
It has been said before, but we can never express our deepest gratitude enough to the fans, musicians, staff,f advertisers, collaborators, and families tor letting us be part of your lives these past 34 years.
RIP WWCD 8-21-1990 /4-28-2024
With heartfelt gratitude, Randy Malloy
The “CD” brand operated on 101.1 Grove City OH from 1990 until 2010 when its then owners sold its frequency to Ohio State University and began leasing Southeastern Ohio Broadcasting’s 102.5 Baltimore OH. Malloy, who was previously General Manager, acquired the intellectual property in 2017 after a dispute between the former owners and 102.5 licensee Southeastern Ohio Broadcasting. When that lease came to an end in 2020, the station would move to the two AMs and 92.9 translators through January of this year. Delmar Communications briefly then operated those signals as a competing Alternative brand “93X“, but flipped to Oldies just five weeks later. While attempts were made to bring the WWCD IP to iHeartMedia’s “Columbus Alternative 105.7” WXZX, a deal was never completed.
Weird not being with you this morning. The station had a great run thanks to you. What’s next? I’ll let you know.
— WWCDRadio.com Mornings/Former Blues Explosion (@CD929Morning) April 29, 2024
This story first appeared on radioinsight.com