WXXI Public Broadcasting Council relaunched AAA “Different Radio” 88.5 WRUR Rochester NY and 90.1 WITH Ithaca NY as “The Route” this morning.
Owned by the University of Rochester, WRUR previously featured a mix of Public News/Talk and AAA. With the need for the talk shows being aired on FM being eliminated by the launch of 105.9 WXXI-FM in May, WRUR will continue to simulcast NPR’s Morning Edition until 9am but will then segue to music with the existing “Open Tunings” hosted by Scott Regan from 9am-12pm, while “The World Cafe” will move up from 2-4pm to 12-2pm.
Ryan Yarmel, who has hosted a weekly Thursday evening show since 2019, joins the station full-time as Music Director and afternoon host. “Afternoons with Yarms” will air from 2-6pm featuring “an eclectic mix of music — from rock to Americana, soul to folk, and acoustic to blues.”
90.1 WITH will continue to simulcast WRUR in most dayparts. When WRUR currently airs NPR’s Morning Edition from 6-9am, WITH will carry the BBC World Service and Democracy Now.
WXXI announced today that Different Radio will expand its format to offer more music and mark it with the launch of a new name. FM 88.5 (Rochester) and FM 90.1 (Ithaca) will now be known as The Route, with Ryan Yarmel as its music director. Yarmel, who has been the host of Radioland w/ Yarms Thursday nights on FM 88.5/90.1 since 2019, takes on this new role with a strong focus on steering listeners on the road to more music discovery.
In June, WXXI launched a full-powered FM signal at 105.9. This all-news simulcast of AM 1370 (which has broadcasted WXXI and NPR News since 1984) offers superior audio quality, plus better signal strength and consistency, than the AM signal. The launch of 105.9 FM also provides the opportunity to move the daily talk show, Connections with Evan Dawson and NPR’s afternoon broadcast of All Things Considered from FM 88.5 to WXXI News at 105.9 FM. This frees up afternoons on The Route for more music programming throughout the day
World Café, a two-hour radio program that serves up a blend of blues, rock, world, folk, and alternative country, live performances, and interviews will now air from 12 p.m. to 2 p.m. weekdays on The Route. Ryan Yarmel will then host Afternoons with Yarms weekdays from 2 p.m. to 6 p.m. bringing listeners an eclectic mix of music — from rock to Americana, soul to folk, and acoustic to blues.
In addition to a boost in music programming, The Route will increase studio interviews of both emerging and established artists and reduce barriers for airplay with the launch of a new online music submission form, coming in late August at TheRoute.org.
The Route’s entire music schedule — as well as live streaming of FM 88.5/90.1 — can be found at TheRoute.org.
Ryan Yarmel, The Route’s new music director, is a native of the Flower City, and he has been a fixture in the Finger Lakes music community for years. As a performer, he has appeared on-stage with groups such as the Sugargliders, Aaron Lipp & The Slack Tones, Alex Northrup, The Younger Gang, and solo. A passionate broadcaster, Yarmel hosted Radioland w/ Yarms weekly from 2019 until 2023, and regularly guest-hosted Open Tunings with Scott Regan. In addition to radio, Yarmel has an extensive background with vintage musical instruments, and was the long-time general manager of Bernunzio Uptown Music.
WXXI Public Media’s family of radio services include WXXI-AM 1370, WXXI-FM 105.9. WXXI Classical FM 91.5, WXXY-FM 90.3 (Houghton), WEOS-FM 89.5 (Geneva), WITH-FM 90.1 (Ithaca), and WRUR-FM 88.5, which is a broadcast partnership between WXXI and the University of Rochester.
This story first appeared on radioinsight.com