Mid-West Family Broadcasting will expand the programming of Sports 960 WSBT/96.1 W241AD South Bend IN to what is now Alternative “The New QYQ” 1400 WQYQ/106.1 W291DK Benton Harbor MI on Thursday, February 20.
The move eliminates the format overlap with WQYQ and sister “Live 99.9” WQLQ Benton Harbor/South Bend with listeners being redirected to the other station.
Mid-West Family Broadcasting South Bend/Benton Harbor Content Director Bill Gamble said, “WSBT brings a lineup of strong sports talent, and when paired with WSJM, it strengthens our position in the market, ensuring we remain the go-to source for news & sports information in the region.”
INSTANT INSIGHT: The timing of this move is curious as Mid-West Family just changed the call letters on 99.9 to WYTZ-FM, with “Y Country 97.5” WYTZ Bridgman becoming WRRA-FM. We reported on domains the company reserved in our 2/11 Domain Insight report.