After previously simulcasting on 92.3 from March 2012 until the end of 2015, Federated Media has flipped Classic Hits “Big 92.3” WFWI Fort Wayne IN back to a simulcast of News/Talk 1190 WOWO.
The News/Talk station had continued to have an FM presence in the city on 107.5 W298BJ, but the move to the Class A 92.3 brings the station back to FM across the greater Fort Wayne region.
WOWO currently ranks second in the Fort Wayne market with a 6.4 share in the Fall 2022 Nielsen Audio ratings and third with a 10.2 share in the February 2023 Eastlan ratings. WFWI had a 2.4 share in the Nielsen’s and 1.4 in the most recent Eastlan survey.
Federated Media is proud to announce heritage 50-kW News/Talk WOWO can now be heard again on 92.3 FM/WFWI. Programs like Fort Wayne’s Morning News with Kayla Blakeslee, The Pat Miller Program and conservative personalities Glenn Beck, Dan Bongino and Sean Hannity will now be available on 92.3 FM. WOWO will continue to be available on 1190 AM, 107-5 FM and on 97.3 HD2.
2022 Marconi Award Winner for Medium Market Station of The Year, WOWO is one Fort Wayne’s most listened to stations and has been broadcasting on AM since 1925, making it one of the longest operating radio stations in the country. It had previously been simulcast on WFWI from March of 2012 through January of 2016, before 92.3 was flipped to a Classic Hits format.
Federated Media VP/GM Ben Saurer explains the reason for the change, “In our most recent WOWO survey to our listeners, the desire for a stronger signal was the most mentioned adjustment suggested. We believe the addition of 92.3FM will meet our listeners request while complimenting the legendary 1190AM signal.”
This story first appeared on radioinsight.com