Audacy Classic Hits 98.1 WOGL Philadelphia has rebranded as “Big 98.1“.
The rebranding took place this morning at 9:00 after a brief 30 minute stunt with songs that featured “Big” in the title or artist name such as Mr. Big “To Be With Your”, Jay Z “Big Pimpin”, Jean Knight “Mr. Big Stuff”, Fergie “Big Girls Don’t Cry”, and Foo Fighters “Big Me”.
Now positioning as “Philly’s Home of the 70s, 80s, and 90s”, the revamped first hour consisted of:
- Journey – Don’t Stop Believin
- Queen – Killer Queen
- Michael Jackson – The Way You Make Me Feel
- Guns N Roses – Sweet Child of Mine
- Coldplay – Vida La Vida
- OMD – If You Leave
- Bryan Adams – Summer of 69
- Aerosmith – Walk This Way
- Madonna – Material Girl
- Def Leppard – Photograph
- Four Non Blondes – What’s Up
- Bee Gees – Staying Alive
- Bon Jovi – Runaway
WOGL currently ranks sixth in the Philadelphia market with a 4.8 share.
This story first appeared on radioinsight.com