Cano’s Broadcasting has flipped Variety Hits “103.1 The O” 1080 WOAP/103.1 W276CZ Owasso MI to a mix of Rock, Alternative and CHR as “103.1 Portal-FM“.
Featuring an “alien” imaging voice, General Manager Tony Burke told Durand Now that the station is an “Alt Blend” that pulls mostly from Alternative and Active Rock charts with some Top 40 hits. Burke explained the reasoning for the flip as the station having nothing to lose due to the loss of revenue during the COVID-19 pandemic.
The new format debuted on September 1 under Program Director Alex Weiss and Music Director Tim Michaels. Burke noted that the three of them developed the new format by reviewing the station’s request logs for the last 6 years.
WOAP serves rural eastern Michigan west of Flint and northeast of Lansing.
This story first appeared on radioinsight.com