Cumulus Media will flip Adult R&B “Radio 103.9” WNBM Bronxville NY to Conservative Talk/Sports “Talk FM 103.9” on Monday, January 3.
WNBM will simulcast the programming currently heard on 1230 WFAS White Plains NY, which went all-digital in May. The lineup will include 24/7 national programming from Cumulus’ Westwood One including American in the Morning and First Light in mornings, Chris Plante from 9am-12pm, Dan Bongino 12-3pm, Ben Shapiro 3-5pm, Michael Knowles 5-6pm, Rich Eisen 6-9pm, Jim Bohannon 10pm-1am, and Red Eye Radio overnights.
WNBM serves the northern half of the New York metro including Manhattan, Bronx, Westchester County NY, Bergen County NJ and parts of Queens.
CUMULUS MEDIA announced today WNBM-FM, an R&B music format, will flip to WFAS-FM, TALK FM 103.9, on January 3, 2022, creating the only all-talk FM station in the New York metropolitan area. Additionally, the station will begin simulcasting the programming to Cumulus Media’s AM1230Digital, the first all-digital AM station to broadcast in the New York metropolitan area.
Programming for Talk FM 103.9 / AM1230Digital – New Talk For New York will be provided by Cumulus Media’s Westwood One, the largest audio network in the country, and will feature talk 24 hours a day, seven days a week. The preeminent lineup will feature The Dan Bongino Show, The Ben Shapiro Show, The Chris Plante Show, The Michael Knowles Show, The Rich Eisen Show, and The Jim Bohannon Show. Additionally, the station will be home to America in the Morning, First Light, Red Eye Radio, America this Week/Week in Review, and Real Estate Today.
WFAS-AM 1230 Digital launched in May 2021 as the first digital AM station to broadcast in the New York metropolitan area, the U.S.’s largest DMA. With the addition of WFAS-FM’s footprint, the signal will reach well beyond Westchester County, NY, and into large portions of New York City (Brooklyn, Bronx, Queens, and Manhattan), the north shore of Long Island, and northern New Jersey.
“Extending our marquis talk programming into New York City is a win-win for Cumulus,” said Dave Milner, President, Operations, Cumulus Media. “The addition of the WFAS-FM signal will allow us to reach even more listeners with the well-known talk shows they expect from us and also provide our advertising partners with premium opportunities in the number-one metro area.”
This story first appeared on radioinsight.com