iHeartMedia has dropped its all 90s music format from 93.9 WMIA-FM Miami Beach and reverted its branding from “Totally 93.9” to “93.9 MIA“.
The station is now positioning as “90s To Now” and running commercial free from 9am to 12pm.
Along with the musical shift comes an all-new on-air lineup. Afternoon host DJ Laz has moved to mornings where he is being paired with Kimmy B. Kimmy spent seven years at Cox Media Group’s “Hits 97.3” WFLC with time in mornings and afternoons including being part of DJ Laz’s morning show there from 2014-2016. She had been with Cox Miami from 2004 until exiting in the company’s layoffs last September. The “DJ Laz Morning Show with Kimmy B” replaces “Mack in the Morning”. Mack had hosted mornings on WMIA-FM since April 2019 after previously hosting afternoons at sister CHR “Y100” WHYI.
K. Marie La Gringa Más Latina, midday host at sister Spanish CHR “Tu 94.9” WZTU will pull double duty in middays on WMIA-FM replacing Michelle Fay. Fay remains in middays at “96.1 Now” KXXM San Antonio. “Wild 95.5” WLDI West Palm Beach morning host Carmine will add afternoon host duties. WKTU New York midday host Wendy Wild remains at night.
WMIA-FM had relaunched as 90s Hits “Totally 93.9” in July 2020.
The 10am hour today consisted of:
- Avicii – Wake Me Up
- Chris Brown & Young Thug – Go Crazy
- Britney Spears – (You Drive Me) Crazy
- B.O.B. ft. Bruno Mars – Nothing On You
- Lewis Capaldi – Before You Go
- Ace of Base – The Sign
- Beyonce – Single Ladies
- Pharrell Williams – Happy
- Big Punisher / Joe – Still Not A Player
- Ariana Grande – pov
- Justin Timberlake – Rock Your Body
- Rhianna – Diamonds
- Harry Styles – Adore You
- Fugees – Ready Or Not
- No Doubt – It’s My Life
- David Guetta ft. Sia – Titanium