Jon Pole and Andrew Dickson’s Border Broadcasting has flipped Gold AC “102.7 The Lake” WLYK Cape Vincent NY to Classic Hits “102.7 Wow-FM“.
The move comes ahead of Pole and Dickson’s My Broadcasting Company completing the acquisition of AC “Move 98.3” CFLY-FM and “Pure Country 99” CKLC-FM Kingston ON from Bell Media. The change at WLYK moves the station into its own lane away from CFLY-FM under My Broadcasting VP/Content Rob Mise.
Border Broadcasting had acquired WLYK in early 2023 for $322,000. The “Lake-FM” brand launched in March 2023 targeting Kingston ON after a couple weeks stunting with “stripper music” as “102.7 The Pole“.
The new “Wow-FM” will feature Kingston market stalwarts Gary ‘Big G’ McColman and Wayne ‘Matty’ Mathews in mornings and “Throwback Nation Radio” with Tony Lorino at night. “Big G & Matty” previously spent sixteen years at Rogers Sports & Entertainment’s “Country 93.5” CKXC-FM Kingston from 2004 to 2020.
This story first appeared on radioinsight.com