After stunting on Sunday and Monday with songs with “Fox” in the title including Ylvis “What Does The Fox Say”, Sweet “Fox On The Run” and Elton John “The Fox”, Michigan Radio Communications’ “ESPN 100.9” WLUN Pinconning/Saginaw MI relaunched at 5:00pm today as “100.9 The Mitt“.
With the relaunch, the station will revamp its programming lineup to include more local and regional programming and Fox Sports Radio national shows. The station will debut a daily local show “The Payoff” from 6-7pm hosted by Ben Bosscher, John Vicari and Brad Tunney. Bosscher served as on-field host for the co-owned Great Lake Loons minor league baseball team, Vicari is the voice of the station’s high school sports and Broadcast & Content Coordinator for the station, and Tunney is WLUN’s new General Manager.
The remainder of WLUN’s lineup will now feature the statewide “X’s and Bro’s Morning Show” hosted by Anthony Bellino from 6-9am, Fox’s Dan Patrick Show and Colin Cowherd in middays, and “The Huge Show” with Bill Simonson from 3-6pm.
The station’s parent company is owned by the Michigan Baseball Foundation that also owns the Dow Diamond stadium and Midwest League’s Great Lakes Loons with the station’s studios located in the press box of the ballpark.
The Michigan Baseball Foundation Enterprises announced today a rebranding of WLUN-FM, establishing a partnership with Fox Sports Radio and the name Sports Radio 100.9 The Mitt, effective Monday, October 2nd.
The partnership begins a new era of sports radio in the Great Lakes Bay region. Sports Radio 100.9 The Mitt will now feature the two biggest names in sports talk radio with The Dan Patrick Show and The Herd with Colin Cowherd in the weekday lineup, plus the addition of state-wide Michigan sports morning show, X’s & Bro’s. For the first time since 2014, the station will integrate an in-house talk show from the studios at Dow Diamond. The Payoff will air from 6 pm to 7 pm and talk everything Michigan sports.
WLUN-FM was purchased in 2008 by MBF Enterprises and will continue to be the flagship station for the Great Lakes Loons. Additionally, local high school football and basketball games and Michigan State Football and Basketball will remain signature play-by-play properties.
Westwood One’s NFL coverage serves as the biggest addition to the play-by-play programming. Thursday, Sunday and Monday Night Football broadcasts will air on The Mitt all season long.
In conjunction with the rebrand, Brad Tunney steps into the role of General Manager for Sports Radio 100.9 The Mitt. Tunney has been progressing through roles at the station since he became a fixture in the Loons broadcast booth in 2015. “Our area has such great sports fans and we wanted to re-commit ourselves to them. Fox is a perfect partner for us to get national favorites like Dan and Colin on the air between a local lineup of seven hours of local talk,” Tunney said. “I’m really excited for our listeners to also re-gain a live local show in The Payoff that they can interact with and lean on for great local sports dialogue.”
Rich Juday is the Director of Sales and will continue to lead the sales efforts with a new array of on-air and off-air offerings. John Vicari has been added in a full-time capacity as the Broadcast and Content Coordinator and lead play-by-play broadcaster for The Mitt’s High School Sports coverage while continuing to pair with Tunney on the call for Loons games. Ben Bosscher has been added to the station’s team as the primary host of The Payoff.
All information for Sports Radio 100.9 The Mitt can be found at 1009themitt.com and on Facebook and X.
This story first appeared on radioinsight.com