Seven Mountains Media’s market revamps have reached Lebanon PA.
News/Talk 1270 WLBR moved to Christmas Music on November 30 ahead of a post-Christmas format change. Laura LeBeau remains in mornings from the previous format. The move continues the company’s trend of removing spoken word formats from each of its markets as WLBR was the last of the Talk stations that Seven Mountains acquired from Forever Media last year retaining its format.
At sister Country “Froggy Valley 100.1” WFVY, the station has completed a lineup revamp as it removes all dayparts coming from Westwood One’s national feed. ‘Jumpin Jim’ McKay remains in mornings after moving to the daypart earlier this year following the retirement of former PD/morning host Steve ‘Frogman’ Todd in May. Chase Hopper remains in middays. Joining the cluster as OM/PD and afternoon host in Artie Shultz. Shultz joins Seven Mountains Lebanon after an over two decade run as PD/afternoon host at Alpha Media Hot AC “Mix 95.1” WIKZ Chambersburg PA until exiting over the summer. WFVY adds Compass Media’s “Taste of Country Nights” hosted by Evan Paul for nights.
This story first appeared on radioinsight.com