Wisebuddah in London has created a new sound for Radio 538 in The Netherlands, which launched on-air today.
The 2021 package for the Talpa-owned station sees the artistic talents of Marc Vickers, Ben Townsend, Steph Jansen (Wisebuddah) and Chris Hartgers (538) combine again, collaborating to take the sound of 538 even further.
With over a dozen new compositions, ranging from Drop House to Dance to Urban Pop, the package contains new generic station IDs and a fresh Top of Hour sequence.
Chris Hartgers, Creative Lead, Radio 538, said: “We’ve worked with Wisebuddah for almost 10 years now, our combined goal was to keep ahead of the trends and to come up with the next stage of imaging for Radio 538.
“We needed to make sure that our listeners could still recognize the well-known ‘Radio 538 sound’ over the new package, but more than ever we needed to push our sound forward. After 8 months of hard work, I can proudly say that we have brought Radio 538 to its new chapter of imaging and sound. And boy, it’s a good one!”
Wisebuddah’s Managing Director, Phil Tozer, added: “As one of the world’s most well-known CHR radio stations, and with over 2.5 million weekly listeners, we knew that we had to be at the top of our game to produce a sound that is considered a benchmark for contemporary production.
“Being able to blend industry-leading composers with a host of new vocal talent, alongside a stellar imaging team was a dream come true and we’re extremely proud of the result.”
Head to wisebuddah.com to hear the full Radio 538 package along with Wisebuddah’s latest work for Hitradio Ö3 (Austria), Sky Radio (The Netherlands), Planet Radio (Germany) and BBC Radio 2 (UK).
This story first appeared on radiotoday.co.uk