Bryan Broadcasting has closed on its $265,000 purchase of Country “103 The Bull” 103.3 KJCS Nacogdoches/Lufkin TX from Carolyn Vance’s Radio Licensing Inc. and has flipped the station to Classic Country “Willy 103.3“.
As first expected in our 4/6 Domain Insight, the flip took place around 2:30pm with Little Texas’ “God Blessed Texas”, George Strait “All My Exes Live In Texas”, and Alan Jackson’s “Gone Country”. The station is focusing on Country hits from the 1980s and 90s. Bryan Broadcasting’s Keith Kane will host mornings with SuiteRadio’s The Rowdy Ride Home with Rowdy Yates in afternoons to start.
KJCS becomes Bryan Broadcasting’s fourth “Willy” branded station joining “Willy 97.7” K249ET/KNDE-HD2 College Station, “Willy 1550/98.7” KWBC/K254DA Navasota, and “Willy 103.5” WTAW-FM Buffalo TX.
This story first appeared on radioinsight.com