WideOrbit has announced an expanded partnership with the Telos Alliance to launch cloud-based AoIP control and routing through WO Automation for Radio.
WideOrbit, a market leader in broadcast radio and TV inventory and revenue workflow management, today announced their expanded partnership with Telos Alliance to enable a fully-integrated cloud environment, combining Audio-over-IP (AoIP) control and routing for WO Automation for Radio. With this development, WideOrbit now empowers broadcasters to dramatically reduce the amount of on-premises equipment needed to efficiently run a radio station. The environment also enables on-air talent who are geographically separated to jointly create live radio shows. The technology will be showcased at the WideOrbit booth at NAB in Las Vegas, Booth W2134 in the West Hall.
Under the expanded partnership, all server components of WO Automation for Radio and the Axia® Altus virtual mixing console can be installed in Amazon Web Services (AWS). Remotely contributed and on-air audio are delivered via the cloud using Axia Altus and other Telos Alliance technology.
WideOrbit will also be demonstrating advanced Group Voice Track functionality in WO Automation for Radio. With these enhancements, radio stations can significantly improve efficiency with the simultaneous creation of voice tracks for an unlimited number of similarly formatted stations.
The improvements to the Voice Track widget signal a major upgrade to a critical component of WO Automation for Radio. With advanced Group Voice Tracking, stations can be organized into Groups, allowing on-air talent to record a single voice track and send it to all stations within a Group, or record different voice tracks for some of the stations in the Group.
“Our customers have told us they face unprecedented cost pressures and need to deliver quality programming economically to all of their listeners,” said William Irvin, VP of WO Automation for Radio. “Both our partnership with Telos Alliance and our Group Voice Tracking enhancements will enable new, integrated, and efficient processes to help broadcasters manage costs while keeping content standards high.”
Advanced integration between WO Automation for Radio and WO Traffic, WideOrbit’s leading ad traffic management solution, complement the Group Voice Tracking enhancements. A live spot can now be recorded into a Voice Track and when the voice track plays, the live spot will automatically reconcile correctly in WO Traffic.
WO Automation for Radio is now natively compatible with the Linux operating system, which allows customers to manage station operations knowing their systems have a greater degree of security and stability.
“We’re pleased to be working with WideOrbit to enable an integrated cloud environment for WO Automation for Radio that combines AoIP control and routing,” said Marty Sacks, Executive VP of Sales, Marketing, and Strategy, Telos Alliance. “Telos Alliance has always been dedicated to meeting our customers where they are, to deliver solutions they need, and our partnership with WideOrbit will allow us to continue on that path.”
WO Automation for Radio and WO Traffic are part of WideOrbit’s Total Radio Solution, a suite of radio-focused tools designed to help stations large and small achieve their business goals, including:
- Streamlined workflows across the radio ecosystem
- Increased opportunities for revenue generation through digital audio
- Improved advertising customer satisfaction and retention through simplified cross-channel transactions, from order to invoice to cash
- Simplified access to in-depth performance insights to make smarter, data-driven decisions
More detailed information on Group Voice Tracking is available in the webinar, One Platform, Multiple Solutions: Group Voice Tracking in WO Automation for Radio.
This story first appeared on radioinsight.com