iHeartMedia CHR “Hits 96.1” WHQC Shelby/Charlotte NC is the most recent station to move into a more gold-based direction.
The move, which began the day before Thanksgiving, comes with the station repositioning as “Charlotte’s Party Station”. Top rotations of currents have dropped from around 130 spins-per-week to the high 70s. The move matches similar music and positioning changes iHeartMedia has made at WZFT Baltimore and WKFS Cincinnati in recent months.
WHQC had a 2.0 share in the October 2023 Nielsen Audio ratings trailing Beasley Media’s “Kiss 95.1” WNKS’s 3.3 share.
The 4pm hour on Wednesday, November 29 featured:
- Adele – Rolling In The Deep
- Doechii – What It Is (Block Boy)
- Nelly ft. City Spud – Ride Wit Me
- Rihanna ft. Jay Z – Rude Boy
- Taylor Swift – Cruel Summer
- Akon ft. Snoop Dog – I Wanna Love You
- Rema & Selena Gomez – Calm Down
- Justin Bieber – Sorry
- Katy Perry – Last Friday Night (T.G.I.F.)
This story first appeared on radioinsight.com