After running Christmas music as “North Pole Radio“, Seven Mountains Media’s newly acquired 106.3 WOVO Horse Cave/Bowling Green KY has begun a “Wheel of Formats” stunt running blocks including Classic Rock, All-Elvis, Classic Country, Television Themes, and “Hippie Nonsense”.
The station is including sweepers redirecting WOVO’s former Hot AC audience to new sister station CHR 107.1 WUHU, as well as promoting new formats for 106.3 as well as Country “Beaver 96.7” WBVR-FM Auburn. The “Beaver” brand will relocate to 106.3, with 96.7 flipping to Classic Country as “Bigfoot Country Legends” replicating the brand utilized by the company across Pennsylvania. Both 96.7 and 106.3 are Class C2 signals, with the former located a little further south.
The new logos for the stations are already live on iHeartRadio. No date has been revealed for the change yet.
This story first appeared on radioinsight.com