Selling Radio Direct with Pat Bryson
In 26 days 2022 will arrive.
Now’s the time to set goals and expectations for the new year. It can be difficult to gaze into your crystal ball and project the next 12 months. We know that external events can affect business. As business rebounds, 2022 is looking very promising. The Christmas season has started with a BANG. This usually means happy, optimistic clients who are ready to continue the momentum in January.
Even in normal years, as salespeople and sales managers, we may dread the goal-setting process. Whether or not some external force intervenes, in reality, our goal-setting process should not be focused on what management wants us to bill. It should be focused on what you want to earn. At the end of the day, you determine your paycheck. How you spend your billable hours, how you respond to changing market conditions, will ultimately determine your earnings. Spending our billable hours productively is critical to recovering our income levels.
There is a simple formula to calculate what you will need to bill to earn what you wish to earn.
Amount I want to earn________________________________________
Divided by:
Commission rate ____________________________________________
Equals:
How much I must bill _________________________________________
Next, divide that total yearly amount into months. What must the billing be for each month, and what will you earn that month?
This exercise gives you a starting place to plan your efforts for the coming year. Now that you know what you must bill monthly, you can calculate how many face-to-face calls you will need to make each day to achieve that billing level:
Monthly goal:______________________________________________
Divided by:
Average order: _____________________________________________
Equals:
Number of orders needed: _____________________________________
Divided by:
Closing ratio %: ____________________________________________
Equals:
Number of meetings needed: ___________________________________
Divided by:
Number of work days in a month: ________________________________
Equals:
Number of meetings per day: ___________________________________
Sales is a numbers game. Once you know your numbers, you have a roadmap to higher income in 2022.
Happy Selling!
Pat has a New Book
This story first appeared on RadioInfo.asia