Alpha Media flipped Hot AC “Mix 106.3” WGER Saginaw MI to 90s/early 2000s based Rock/Alternative “106.3 The Core” at noon today.
The station adds the WRIF Detroit based Dave & Chuck The Freak for mornings becoming the first non-Beasley Media owned affiliate for the show. Mack joins as midday host after previously hosting that shift at Cumulus CHR 102.5 WIOG. ‘Clay Bird’ Pierce remains as PD/afternoon host.
The new format targets Cumulus’ “Z93” WKQZ, which currently ranks third in Saginaw with a 6.3 share in the Spring 2022 Nielsen Audio ratings, while Alpha Media’s three other stations in the market took the other spots in the top 4. WGER placed eighth in the market with a 2.0 share.
The first hour of the new “Core” featured:
- Stone Temple Pilots – Crush
- Linkin Park – In The End
- Sublime – What I Got
- 3 Doors Down – Kryptonite
- Bush – Everything Zen
- Green Day – Longview
- Weezer – Beverly Hills
- Alice In Chains – Got Me Wrong
- Jane’s Addiction – Been Caught Stealing
- Puddle of Mudd – Blurry
- Blink 182 – What’s My Age Again
- Nirvana – The Man Who Sold The World
This story first appeared on radioinsight.com