Concurrent with the move of 104.1 KVDU Houma to the Baton Rouge market and its flip from Variety Hits “104.1 The Spot” to Adult R&B “104.1 The Vibe“, iHeartMedia has completed the move of Rock “103.7 The Fox” WFFX Hattiesburg MS into the New Orleans market.
Now licensed to Marrero LA, WFFX has moved to the tower utilized by co-owned Conservative Talk 99.5 WRNO-FM and Country 101.1 WNOE New Orleans along with other stations as a Class C2 with 12kW/306m. The move was part of a multi-facility shift involving six stations in Louisiana and Mississippi triggered by the destruction of the 2000 foot tower utilized by KVDU and Cumulus Media Alternative “Alt 92.3” WZRH LaPlace by Hurricane Ida in August 2021.
WFFX has begun stunting as “Halloween Radio” with commercial-free music. Among the songs heard were MC Hammer “Addams Groove”, Ray Parker Jr. “Ghostbusters”, Michael Jackson “Thriller”, Rob Zombie “Dragula”, Bow Wow Wow “I Want Candy” plus music from Halloween themed movies and television shows such as Scream, Nightmare Before Christmas, Twilight Zone, and Stranger Things.
This story first appeared on radioinsight.com