Westwood One has announced it has signed an extension to its deal with the NCAA to continue to offer broadcasts to all NCAA sanctioned championships across 90 sports including the men’s and women’s basketball tournaments.
Westwood One will retain all exclusive rights to broadcast radio, digital audio, distribution and licensing for all the events covered.
CUMULUS MEDIA’s Westwood One (NASDAQ: CMLS), the largest audio network in the U.S., and the National Collegiate Athletic Association (NCAA) have entered into a multi-year renewal, maintaining Westwood One’s place as the official network audio broadcast partner of the NCAA for many years to come. Westwood One has broadcast the NCAA Men’s Basketball Tournament since 1982 and every game of NCAA March Madness® on multiple platforms since 2005.
Under the terms of the deal, Westwood One retains exclusive broadcast radio, digital audio, distribution, and licensing rights for all 90 NCAA Championships, including the NCAA Men’s and Women’s Basketball Tournaments and the Final Four®s.
All live coverage is available on Westwood One affiliates and streamed online at westwoodonesports.com and on other platforms including the NCAA mobile apps.
NCAA, Final Four, Frozen Four, and March Madness are trademarks of the National Collegiate Athletic Association.
This story first appeared on radioinsight.com