As first teased in our 10/24 Domain Insight, Cumulus Media has relaunched CHR “97.1/95.7 BHT” 97.1 WBHT Mountain Top/Wilkes-Barre and 95.7 WBHD Olyphant/Scranton PA as “Hot 97.1“.
Now positioning as “Northeast PA’s Hottest Music”, the station retains its existing on-air lineup of The Bert Show in mornings, Laura G in middays, and Program Director Valentine in afternoons. The rebranding took place at 12pm today.
The move marks a return to the original branding of WBHT, which was branded as “Hot 97” upon its sign-on in 1992 until rebranding as “97 BHT” in 1998. The station has simulcasted on 95.7 WBHD since 2003.
CUMULUS MEDIA announces that WBHT-FM, Wilkes-Barre, PA, has rebranded today as Hot 97.1. The Top 40 station, formerly known as 97.1/95.7 bht, will continue to simulcast on 95.7 FM in the northern region. Cumulus Wilkes Barre also launched Hot 97.1’s new website today at: www.Hot971radio.com.
Chris Kenney, Vice President/Market Manager, Cumulus Wilkes-Barre/Scranton said: “Listeners will feel the energy and excitement Hot 97.1 brings to the market. The hottest music, live and local content, along with community involvement. That’s Hot 97.1!”
Valentine, Program Director and On-Air Personality, WBHT-FM, added: “Excited to turn the page on the next chapter in the evolution of the legendary 97.1 FM. The Hot 97.1 brand reflects what we are… HOT! A hometown station that is the home of the hottest music and artists.”
This story first appeared on radioinsight.com