Curtis Media Group has flipped CHR “The Hot FM” 99.5 WXNR Grifton/New Bern and 97.5 W248BS Jacksonville NC to Hot AC “99.5/97.5 The Wave“.
New WMJV call letters took effect at the end of September ahead of the change, which was first indicated in our 9/16 Domain Insight report.
The station will utilize programming from Westwood One’s 24/7 Hot AC feed including The Bert Show in mornings, Jay Cruze in middays, Kelsie Paige in afternoons, and Elliot & Nina at night. The flip moves the station from being a younger skewing competitor to Dick Broadcasting CHR “Bob 93.3” WERO to attacking the station from the opposite side. While Curtis Media does not subscribe to Nielsen’s monthly ratings in the market, WERO had a 5.5 share in the August 2022 ratings.
Are further changes on the way in the Greenville/New Bern/Jacksonville market?