As first teased in our 1/7 Domain Insight, Waterloo Media flipped Rhythmic AC “The Vibe 102.7” K274AX Austin TX to Spanish CHR “Mega 102.7”
The move virtually undoes the shift made last May when The Vibe replaced “Latino 102.7“. The new format is being fed via 107.1 KLZT-HD2 Bastrop and features a mix of Spanish and English hits from Soda Estero, Camilo, Ariana Grande, Shakira, and Bad Bunny.
“107.1 La Z” KLZT Program Director Roberto Ruiz will program the new “Mega 102.7” as well.
The New MEGA 1027 makes its broadcast debut today at noon as Austin’s newest CHR/Rhythmic station. MEGA will feature the biggest Spanish and English Contemporary hits from Soda Estero, Camilo, Ariana Grande, Shakira, and Bad Bunny! Plus Spanish Pop Classic Songs such as Natalia Lafourcade, Paulina Rubio, Moenia, Camila, Reik, and more!
MEGA Program Director Roberto Ruiz says, “The Team and I are ecstatic to present a product that appeals to a generation of long-forgotten listeners who we feel will find comfort, nostalgia, and a sense of community in this broad spectrum of music. And we look forward to adding another successful brand to the Waterloo Media profile.”
Ruiz will continue to program sister station 107.1 La Z (KLZT), while searching for the best on-air talent for MEGA.
A full on air lineup will be announced soon, and the station can be streamed live now at mega1027.com. Follow on Twitter and Instagram @mega1027atx.
This story first appeared on radioinsight.com