TelevisaUnivision is planning a Valentine’s Day flip in New York City.
Spanish Sports/Talk 1280 WADO/96.3 WXNY-HD2 New York will flip on Friday to Regional Mexican “Que Buena 1280“. The move restores the company’s primary Regional Mexican brand to New York after it was previously heard on 92.7 WQBU Garden City from 2007 to 2012 and again from 2014 to 2019. The station would retain the branding following a flip to Spanish AC until its sale to Family Stations closed in early 2022. The brand is also similar to the Regional Mexican “La Buena” brand heard on MediaCo’s 97.1 WQHT-HD2 in New York.
WADO was to be included in TelevisaUnivsion’s sale of eighteen stations to Latino Media Network in 2022. That deal was to have WADO’s closing held separately with $5 million of the $60 million purchase price held in escrow dredging being done by the Environmental Protection Agency around the station’s tower site was completed. However, the companies noted in November 2023 to the FCC that WADO’s transfer to LMN would not be completed.
This story first appeared on radioinsight.com