VSiN programming will return to SiriusXM on Friday, January 17.
The Sports Betting network will air 24/7 on SiriusXM channel 158 and its app bringing the network back to the service after previously being available from 2017 until 2020. The network will also be launching a new nightly show on SiriusXM’s “Mad Dog Sports Radio” from 7-10pm weeknights starting tonight. “VSiN Live on Mad Dog Sports Radio” will be hosted by Patrick Meagher and Dustin Swedelson featuring sports talk and betting-focused content while games are in progress.
VSiN President/Chief Business Officer Brian Musburger stated, “We’ve always understood the importance of the SiriusXM platform for sports fans and betting enthusiasts and are thrilled to deliver the unique sports betting content this engaged and growing audience is looking for – straight from the entertainment and gaming capital of the world in Las Vegas. Distribution on SiriusXM is a critical component of our expansion strategy and helps solidify VSiN’s position as the nation’s largest sports betting network.”
VSiN EVP/Talent and Programming Steve Cohen, who joined the company after previously serving as SVP/Sports Programming at SiriusXM said, “I’m thrilled to be working with the great team at SiriusXM again and excited that this agreement will allow us to collaborate on wagering and fantasy sports content that will entertain their national sports audience. “A great first example of this collaboration is the daily show we’ll be jointly producing for Mad Dog Sports Radio, and we look forward to delivering additional first-in-class sports talk programming together.”
SiriusXM VP/Sports Programming Eric Spitz followed, “The demand for sports wagering content continues to grow and VSiN is a leader in this space. We’re very pleased to offer our listeners access to VSiN shows and personalities 24/7 on their dedicated channel and are excited to work together on a new exclusive show on Mad Dog Sports Radio that will deliver sports fans the kind of smart, insightful content they want and expect.”
This story first appeared on radioinsight.com