Following the completion of their merger last year, Vermont Public Radio and Vermont PBS have announced they have rebranded as “Vermont Public“.
Today, VPR and Vermont PBS have changed their name and brand to Vermont Public. This reflects the unified mission of the state’s public media organization, which officially merged last year.
“Our new name pays homage to our past while signaling a new mission for the future,” said President and CEO, Scott Finn. “Across TV, radio, and digital platforms, we will engage a broader and more diverse audience, through stories that bring our community together.”
Over the past year, Vermont Public has conducted research with the public, staff, and board of directors to better understand the needs, perceptions, opportunities, and challenges for public media in Vermont. This input informed the organization’s mission and brand development.
The logo depicts the shape of the state, signifying the organization’s focus on inclusion and connection, reaching every corner of Vermont. The color palette is a vibrant representation of modern Vermont. Solidarity of Unbridled Labour, a Burlington-based creative agency, developed the new branding.
The new name and visual identity are now live at vermontpublic.org, as well as on its broadcast channels, stations, and digital platforms.
“We’ve been here to engage, inform, and inspire Vermonters for more than fifty years,” according to Marguerite Dibble, the incoming board chair. “And that won’t change. Our core audience will continue to see and hear all the things they love. Their support and loyalty have shaped who we are today. And as the needs of our community evolve, and the media landscape shifts, we want to broaden access for all voices to participate, from every corner of our unique state.”
The newly-recruited Vermont Public Community Forum, a group of volunteers that advises the organization about content and programming, is the most diverse to date based on gender, neurodiversity, age, physical abilities, race, ethnicity, geography, personal interests, and political beliefs.
In the coming months, Vermont Public’s content and platforms will begin to evolve to meet the needs of more Vermonters and bring more voices and stories to light.
“If you listen or watch currently, we’re still everything you counted on,” said current board chair, Nicole Junas Ravlin, who will pass the torch to Dibble later this month. “If you haven’t felt like public media is for you, we’re creating new ways for you to participate and hear your voices and interests reflected and shared. Vermont Public is for all of us.”
This story first appeared on radioinsight.com