TelevisaUnivision has announced that the “Mix 98.3” WRTO Goulds/Miami morning show “El Flow de Miami” has expanded today to five additional markets.
Rebranded as just “El Flow”, the show hosted by Santiago ‘Santi’ Franco and Laura ‘Laurita’ Franco, and Vicky ‘La Chama’ Van, will now air on “Latino Mix 93.5” WVIV-FM Chicago, “Latino Mix 107.1/107.9” 107.1 KDXX/107.9 KESS Dallas, “Latino Mix 104.9” KAMA Houston, “Latino Mix 100.3” KQMR Phoenix, and “Latino Mix 105.7/100.7” KVVF/KVVZ San Francisco.
Uforia, the audio platform of TelevisaUnivision, announced that “El Flow de Miami,” the number 1 Spanish-language morning show* broadcasting from Miami on Mix 98.3 FM, will expand to five new markets from 6 a.m. to 5 p.m. to 11 a.m., regardless of time zone.
With this expansion, the show will be renamed “El Flow,” and listeners will be able to listen to it as of today on the following stations in each metropolitan area or on the Uforia app:
Latino Mix 93.5 – Chicago
Latino Mix 107.9 & 107.1 – Dallas
Latino Mix Houston 104.9 – Houston
Latino Mix 100.3 – Phoenix
Latino Mix 105.7 / 100.7 – San Francisco
“The Flow has captivated the Miami community, and we are very happy that this Uforia property can reach more Hispanics in the United States,” commented Ismar Santacruz, Senior Vice President of Content Radio Content Programming. “All the shows and the content we develop seek to celebrate the Hispanic culture, and there is an authentic and relevant connection with the listeners.”
The dynamic team that hosts the show includes Santiago “Santi” Franco and Laura “Laurita” Franco, and Vicky “La Chama” Van, and the audience will enjoy a show with lots of entertainment, news, humor, celebrity gossip, and all the relevant information to the Hispanic audience. This is an ideal radio show to keep up with the hottest trends, the most viral content on social media, and the latest information for the audience.
With a loyal and growing fan base, according to ratings presented by Nielsen Audio PPM in May and June of this year, “El Flow” stands out as the number one Spanish-language morning show, regardless of language, among adults between 18 and 49 years. In addition, it has reached the top spot among Spanish-speaking audiences, including both young adults and middle-aged adults, reaching a strong connection with a wide variety of listeners.
*Nielsen Audio PPM, Miami-Ft. Lauderdale-Hollywood Metro, May’23 & Jun’23 Book, A18-49. Morning Drive, M-F 6a-10a. Rankings based on AQH persons.
This story first appeared on radioinsight.com