After moving to a paid submission system to add stations to their platform last year, TuneIn is now letting licensed AM broadcasters in the US submit their stations for free.
The “TuneIn On Air” service will give stations access to to their Amplifier analytics platform as well as their apps on over 200 connected devices.
TuneIn, the world’s leading live audio service, announced today that FCC-licensed AM Broadcasters in the U.S. will be able to extend their broadcast reach, gain access to TuneIn’s analytics service Amplifier and increase the sound quality of their digital broadcasts for free with TuneIn On-Air.
With the accessibility of terrestrial radio on the decline, from electric vehicles without receivers to smart home systems that rely entirely on digitally streaming content, the industry is at a critical crossroads. TuneIn On Air digitally optimizes the reach of audio content to over 30 million TuneIn users across the country. Accessibility of AM content also increases to over 200 connected devices that partner with TuneIn, including, but not limited to, Amazon Alexa; Google Home; Sonos and Bose speakers; all iPhones and Android-based phones; and Tesla, Fisker and VinFast electric vehicle integrations.
AM Broadcasters that choose to join TuneIn On Air will also get access to TuneIn’s custom data analytics platform, Amplifier. Amplifier offers comprehensive stats on listening and engagement so broadcasters can optimize their station’s programming to best suit their listeners’ tastes. Through access to Amplifier, broadcasters will be able to leverage insights including, when listeners tune in to a station, how long they listen, and where they are listening from.
“The future of AM Radio is on the top of all of our minds,” said Rich Stern, CEO of TuneIn. “TuneIn is committed to helping AM Radio thrive in the digital world. It offers such a vast and rich library of audio programming that is integral to millions of Americans’ daily lives. Offering AM broadcasters the opportunity to digitize through TuneIn On Air for free is one way we can build a brighter future together.”
Any FCC-licensed AM Broadcaster who is interested in having their station stream through TuneIn On Air, or who has any questions about guidelines or what streaming entails should email TuneInOnAir@TuneIn.com for information.
This story first appeared on radioinsight.com