Townsquare Media has announced the addition of Mary Fork as their new Market President/Chief Revenue Officer for their Kalamazoo and Battle Creek MI properties.
Fork joins Townsquare from Comcast Spotlight/Effectv where she has held multiple sales roles over the past nine years; most recently as Local Sales Manager for Clarkston MI. She also has spent three years as an account executive for WEYI-TV Saginaw MI.
Fork succeeds Kate Morton, who departed in April to join WXMI-TV Grand Rapids as Local Sales Manager.
Townsquare Media Inc. announced today that Mary Fork has been appointed as Market President/Chief Revenue Officer for Southwest Michigan, leading its “Digital First” strategy and driving strategic multi- platform sales and content initiatives across the region, which includes Kalamazoo and Battle Creek. Mary spent nearly the last decade leading teams for Comcast/Effectv throughout Southeast Michigan. She will report to Townsquare Senior Vice President Todd Lawley.
“From the first time I spoke to Mary it was clear that the ability to coach, lead and execute a multi-platform strategy is in her DNA. She possesses a unique skillset that will allow her to bring our world class set of digital and local broadcast solutions to the market with the mission of making Townsquare Kalamazoo/Battle Creek the #1 local media company in Southwest Michigan,” commented Mr. Lawley.
“I am beyond excited to be returning home to Southwest Michigan and joining the Townsquare Media family. What compelled me to join Townsquare is not only the full-service digital marketing capabilities and incredible local media brands, but the way Townsquare goes to market and its Digital First strategy. I was completely impressed when I saw how Townsquare’s campaigns have full transparency, true optimization and industry leading attribution. With the unmatched product power and campaign management integrity of Townsquare, I knew I needed to join this winning team,” said Ms. Fork.
Townsquare COO – Local Media, Erik Hellum added, “I have been very impressed with Mary’s experience, multi-platform knowledge, passion and positivity. She is excited to make Kalamazoo and Southwestern Michigan her home, and work with our talented Townsquare team to do great things.”
This story first appeared on radioinsight.com