Townsquare Media has flipped Regional Mexican “La Super 92.5” KZHR Dayton WA to Spanish Adult Hits “Juan 92.5“. The station serves the Tri-Cities of Kennewick/Richland/Pasco as well as the Walla Walla WA and Pendleton OR markets.
KZHR becomes the fourth “Juan” affiliate operated by the company joining 1390/95.7 WEOK Poughkeepsie NY, 94.7 KVLL Lufkin TX, and 101.7 KLTD Killeen TX. The “Juan” format is operated by Santos Latin Media
This story first appeared on radioinsight.com