Top radio imaging voice Rachel McGrath to share tips, tricks, and insights in free webinar

Benztown, a global leader in radio imaging, voiceover, programming, podcasting and jingles, and P1 Media Group, providing research, strategies and consulting to radio stations worldwide will host a free webinar for radio professionals around the globe, entitled “Getting the Most From Your Station Imaging Voice,” on Thursday, June 13.

The free 40-minute webinar will be hosted by Andreas Sannemann, CEO, Benztown, and Ken Benson, Partner, P1 Media Group.

It features one of the world’s top radio imaging voices, Rachel McGrath. A Chicago native, McGrath started her radio career as a promotions intern for 97.9 The Loop/WLUP-FM, and quickly realized that being a VO talent and producer was her true calling. In 2012, after years working as Imaging and Commercial Production Director for iHeartMedia in Atlanta, she signed with Atlas Talent Agency and transitioned to full time VO. McGrath’s tenure in radio gave her something treasured – her intuitive ability to know exactly what PDs and Imaging Directors want the second she sees the copy.

Rachel’s fearlessness and recognition that she could – and should – be the lead VO, not the archaic secondary, echoey female, has generated tremendous success. With a massive roster from Country to CHR, Rock, and all ACs, it’s nearly impossible not to have heard Rachel being herself. Going off script and into the very core of her stations’ brands, McGrath is known for putting her heart, soul, and life experiences into everything she does, and getting it right – the first time.

In Thursday’s webinar, McGrath will share her insights, tips, and tricks for getting the most from your station’s imaging voice, including:

  • The importance of copywriting to effective station imaging.
  • How AI will change how she approaches station imaging and how it will affect how stations work with VO talent.
  • Her practical advice and tips for those who are interested in moving into voiceover as a career, for those just starting out, and for those wishing to grow their VO careers.
  • Her nonconformist view on giving your station voice direction and why it works.
  • What does the ideal relationship between the Program Director and VO talent look like?
  • How she’s overcome challenges in building her VO career, especially as a woman in a male-dominated field.
  • Her personal favorite stations for imaging and what those stations are doing right.

Register at: Upon registering, you will receive a link with webinar information.

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