There’s a new sound on Today FM this week as the Bauer service introduces a new jingle package.
It includes a new four-note sonic logo plus information beds, and reflects the music played by the station.
Alongside the new Wisebuddah package the station is broadcasting branding resources from across the family of Wisebuddah music companies; with imaging tools from IMGR Hot AC and library music from No Sheet Music.
Today FM Production and Imaging Manager, Lochlainn Harte, said: “As a creative myself I understand the delicacy of delivering constructive criticism and I honestly was blown away by the producers’ ability to take every idea on board and generate the sound that worked best for Today FM.
“Not once were we made to feel like we were asking too much and as every step progressed the sound became even more alive and we just couldn’t get enough of it. While the whole project was all done remotely and the pandemic affected our ability to meet face to face and, the level of communication did not waver, and everyone was fully in the loop at every single stage.
“As one presenter said: “we’ve gone from a national station sound, to an international station sound!.
“Everyone, from the street team all the way to the CEO, has stopped me to congratulate me on the sound but I’m humbly standing on the shoulder of radio jingle giants (with really great ears)! BFGs! The changeover to IMGR Hot AC and the use of No Sheet Music has just elevated the sound and also brought the level of sonic consistency across the whole brand, and I think every station in the country will be listening in with jealous ears.”
Wisebuddah’s Business Relations Manager, Dom Scott, added: “The team here at Wisebuddah were excited when the guys at Today FM came to us asking for a major custom overhaul of their station sound.
“To top it off the guys at Today FM were a real pleasure to work with, they had a clear vision for their rebrand and the feedback the package has received since its on-air launch across Ireland is a real credit to everyone involved in its production.”
Today FM also recently introduced a new television ad, which you can see below.
Oh hey! Nice to meet ya, what’s your name?
Say hi to our brand-new shiny TV ad!
It All Happens Here – #TodayFM
pic.twitter.com/UXULMOV4OG
— Today FM
(@TodayFM) June 8, 2021
This story first appeared on Radio Today