TM Studios has launched “TM 12 Pack AC Volume 2” jingle package originally designed for Saga AC “Sunny 95” WSNY Columbus OH.
The package includes twelve cuts “designed to brand effectively around the wide variety of music found on today’s AC stations, keeping the radio stations sounding current and modern, while having all the elements to build momentum and brand recall on the air around the clock, TM 12-Pack is perfectly priced for midsize markets, while sounding like the Top 10.”
WSNY Program Director Tony Bristol said, “It’s great to have jingles back on Sunny 95! We’re already singing along with the package, and they sound so good on the air.”
TM Studios Creative Director/COO Dave Bethell said, “Today’s AC is feel-good, the brief for this package was to create an up tempo positive package that reflects the feel and personality of Sunny 95 and AC Radio, These jingles will instantly put your listeners in a good mood.”
TM CEO Greg Clancy added, “We appreciate Tony, he is a veteran programmer who knows that jingles work and was a delight to work with. Research proves that jingles are the greatest asset in brand differentiation, and this package displays that at the highest level.”
The package is also already in use at Cumulus AC 103.3 WARM-FM York PA.
This story first appeared on radioinsight.com