Cumulus Media will flip Talk 790 WPRV Providence RI back to Sports “790 The Score” in August.
First announced in a video posted to YouTube, the station will drop its mostly syndicated lineup of hosts including Chris Plante, Dave Ramsey, Mark Levin & Ben Shapiro to return to the Sports brand the station had under its former WSKO call letters from 1998 to 2008.
The new iteration of the Score will feature programming from CBS Sports Radio and Audacy’s BetQL network. The Boston Globe reports that Kevin McNamara, who hosts the 6pm hour on sister News/Talk 630 WPRO/99.7 WEAN, will air on 790 from 5-7pm with the second hour simulcast on WPRO/WEAN. The station will also continue to air New York Yankees baseball, Boston Celtics basketball, and Brown University football and basketball.
WPRV currently has a 0.1 share in the Providence market. The Sports marketplace currently features Audacy’s WEEI network heard on 103.7 WVEI-FM Westerly with a 4.4 share and Beasley’s “98.5 The Sports Hub” WBZ-FM Boston with a 4.1 share.
This story first appeared on radioinsight.com