Pattison Media has flipped Social AC “102.7 Now Radio” CKPK-FM Vancouver back to its former Alternative “102.7 The Peak” identity at midnight.
The move brings back the format and branding that originated as a AAA on 100.5 in 2008. A frequency swap would move it to 102.7 in 2010 and the station would shift to Alternative in 2015 until its flip in July 2022. The Alternative format would then move to HD2 and streaming until its demise today. The station will utilize the “2 Minute Promise” of short stopsets.
Program Director Russell James comments, “THE PEAK’s audience, even though they could only hear us on our stream and HD2 signal, has been impressively dedicated. So many people discovered their new favorite song playing for the first time on 102.7 FM and we want to continue that discovery on the radio and showcasing new bands in THE PEAK Live Lounge!”
General Manager Mark Patric added, “THE PEAK has always been Vancouver’s home of Alternative music. We couldn’t be prouder to bring it back to FM!”
Now Radio midday host Jaclyn Tatay will host mornings and evening host Brayden Mack moves to afternoons. The Edmonton based “Crash & Mars” morning show and Calgary based “Rob & Friends” afternoon shows depart the station. Those two shows were added in March following companywide cuts at Pattison Media saw the departures of CKPK morning hosts Christy Farrell and Fraser Tuff and afternoon host Denai Johnson.