The Joe Rogan Experience has been announced as the biggest podcast in the UK in a new top 25 UK audience chart.
Global and the BBC feature but the list is dominated by non-radio companies and independent producers and studios.
The data comes from the first UK Top 25 Podcasts chart based on total weekly audience reach created by Edison Podcast Metrics UK.
It measures the relative audience size and demographics of all podcasts and podcast networks in the UK.
The BBC’s Newscast and Global’s The News Agents feature at numbers eight and 12 respectively. Fearne Cotton, Kermode and Mayo and Desert Island Discs also get a mention.
The data marks the debut of Edison Podcast Metrics into the UK market from US-based Edison Research. The Q2 2023 ranker is derived from data collected continuously during the second quarter of 2023, interviewing 2,273 weekly podcast consumers ages 15 and older in the UK.
Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase-behavior information.
The top three podcasts in the UK based on total weekly audience reach among weekly podcast listeners age 15+ are The Joe Rogan Experience, The Diary Of A CEO with Steven Bartlett, and Off Menu with Ed Gamble and James Acaster.
At least 2,000 weekly podcast listeners in the UK are surveyed each quarter for the service, and listening behaviour is collected regardless of listening platform. The same methodology is being employed in the UK as is used in the US.
Edison Research Senior Vice President Melissa Kiesche said: “It’s here! We are excited to officially launch Edison Podcast Metrics and be the first to present an all-inclusive and comprehensive ranker in the UK. We have worked incredibly hard to get to this point and look forward to watching the continued growth of the shows and networks defining the space.”
Data from Edison Podcast Metrics UK will provide show-level information on the top podcasts in the UK as well as network reach statistics. Subscribers will have the ability to analyze demographics of podcast listeners, including their purchasing and consumption patterns across a wide range of consumer goods and services. The first Top Podcast Shows ranker in the US was released by Edison Research in November 2019; the company has been tracking podcast consumption in the aggregate since 2006.
This story first appeared on radiotoday.co.uk