Following the move of Classic Country “Big Country” from 107.1 WKBE Corinth/Glens Falls to 1230 WMML/97.9 W250CC Glens Falls earlier this month, Pamal Broadcasting flipped WKBE to a simulcast of “100.9 The Cat” WKLI-FM Albany today.
The move gives The Cat a signal in the northern portions of the Albany market including Saratoga to better match Townsquare Media’s 107.7 WGNA-FM. It also creates format overlap with co-owned Country “Froggy 100.3” WFFG-FM Warrensburg/Glens Falls.
WKLI-FM is currently ranked thirteenth in the Albany/Schenectady/Troy market with a 1.7 share in the January 2023 Nielsen Audio ratings. WGNA-FM is tied for fourth in the market with a 5.5 share.
This story first appeared on radioinsight.com