Press Communications has returned “The Breeze” to its Monmouth/Ocean NJ cluster as Oldies “Great Gold 1410” WHTG/100.7 W264DH Eatontown has begun using the branding.
The new iteration of “The Breeze” is positioning as “The Jersey Shore’s Feel Good Station” while continuing to feature a 60s/70s based Oldies playlist. The station lists core artists as including Chicago, Donna Summer, The Eagles, Rod Stewart, The Bee Gees, Billy Joel, Elton John, The Beatles, Frankie Valli, and The Beach Boys.
The original iteration of the Breeze brand in the market was heard on 107.1 WWZY Long Branch and 99.7 WBHX Tuckerton from 2003 to 2013 evolving from Soft Oldies for much of its tenure before eventually evolving to AC and then Hot AC until rebranding.
This story first appeared on radioinsight.com