New South Radio has signed on 102.1 W271DF Jackson MS as Rhythmic Oldies “102.1 The Box“.
Fed via 780 WIIN Ridgeland, the station is launching with 10,000 songs commercial free. Market Manager Bob Lawrence writes, “Central Mississippi has been in dire need of a Classic R&B ‘party’ station. “We will be playing everything from Motown right up through the 90s; the core of which is 80s. You’ll hear Classics from the Temps, Emotions, Janet Jackson, SNAP, Naughty By Nature, and so much more!”
Program Director Tyrone Davis stated, “I am thrilled to be a part of this exciting new format on our brand new radio station. The music crosses all demos and may end up being the most fun I’ve ever had programming a radio station
With the launch of The Box, “Blues 93.1” W225BK Cedar Hills which had been on 780 WIIN is now being fed via 93.5 WHJT-HD2 Kearney Park.