Fix Radio has signed a 12-month marketing deal with TradePoint to sponsor the station’s breakfast show.
The deal includes elements of digital, social media support and tactical promotions throughout the year on the Bald Builders Breakfast each weekday.
“This is one of the biggest advertising deals we’ve put together since we went national, nearly a year ago,” said Louis Timpany, CEO and founder of Fix Radio.
“TradePoint came to us with a clear objective – they want to increase awareness of the benefits of TradePoint membership as one of the UK’s leading suppliers for tradespeople. This agreement has a central role to play in helping TradePoint achieve that goal,” he added.
John Morgan, Director of TradePoint, B&Q, said: “As we continue to grow our TradePoint proposition and to expand the exclusive range of benefits available to our members, we’re delighted to be partnering with Fix Radio and their award-nominated Bald Builders’ Breakfast.”
Fix Radio has been building its audience of tradespeople since switching to a national DAB licence in May 2022. According to an audience report by Nielsen, Fix Radio had a weekly audience of 295,109 tradespeople between September 2022 and February 2023 and 22.9 average hours per week.
This story first appeared on radiotoday.co.uk