Expat radio station Surf 102.5 FM in Thailand’s resort town of Hua hin has rebranded as Surf Radio.
The station started life 20 years ago as an initiative of Pongsawatch Charoennithithat with a vision to provide English radio for expat residents and visitors to the area.
The station initially experienced some success, but soon faced challenges due to inadequate signal, and poor audio quality.
In 2015, Richard Buckle approached the owner with a view to transform and rebrand the station as Surf 102.5.
Local businesses actively engaged with Surf for advertising and local community groups soon asked for promotion of their events, Surf 102.5 continued to grow in popularity.
Today, Surf Radio has undergone a major overhaul in terms of equipment, antenna, audio processing and high quality streaming.
Programming has been refreshed with new jingles voiced by legendary voiceover Mitch Craig that compliment Surf Radio’s playlist of mainly 80’s and 90’s hits, plus a sprinkling of 2000s, new tracks and a few classic old favourites.
Surf Radio’s new website is optimized for use on mobile phones, and the Surf Radio player appears similar to a radio app.
This story first appeared on RadioInfo.asia