G Networks, a Gen Media Partners company, is excited to announce today its latest partnership with Text Groove to offer industry-leading text messaging (SMS), on barter, to radio stations across the U.S. One of the many benefits of the Text Groove platform is its ability to enable text messaging on a station’s existing studio phone number (landline, toll-free or VoIP), enabling immediate listener text interaction.
“The Text Groove technology is designed and built specifically for radio stations, making it easy for programming, air personalities, and other station staff to effortlessly interact with listeners,” said Rich O’Brien, Chief Development Officer for G Networks. “With Zipwhip shutting down their radio division later this year, many stations are looking for a seamless transition to a best-in-class text messaging provider. We’re delighted to offer all radio stations the Text Groove state-of-the-art text messaging platform.”
“We’re extremely excited about this partnership,” commented Curtis Machek, Chief Executive Officer for Text Groove. “Rich and the team at G Networks understand what radio stations are looking for from a text messaging platform, and they have the relationships that will help us grow our affiliate numbers across the country.”
“Text Groove is the kind of radio-centric service provider we want to offer the U.S. radio industry,” stated Warren Friedland, President of G Networks. “Their built-for-radio text messaging technology is unparalleled. As we continue to grow and expand, we’ll be looking for the highest quality programs and services for radio.”
Since launching in 2017, Text Groove has become the preferred texting platform by leading broadcasters in Canada and the US, with over 300 radio stations currently utilizing the platform to engage their audience via conversational and keyword texting.
Radio stations interested in learning more about Text Groove may contact G Networks’Rich O’Brien at (o) 212-380-9338, (c) 617-984-9625, or richo@gognetworks.com.
This story first appeared on radioinsight.com