Ten radio stations in the Netherlands are coming together to help Ukraine with a major fundraiser.
Dutch public broadcasters NPO 3FM, NPO Radio 2 and NPO Radio 5, and privately-owned 100%NL, Qmusic, Radio 10, Radio 538, Radio Veronica, SLAM! and Sublime, are simulcasting for one day as ‘Radio 555’ with a joint network show.
The station is named after the bank account number of the united help organisations, including Unicef and the Red Cross. Listeners can request a song in exchange for a donation at giro555.nl.
It goes on till 11pm tonight local time and over €20m has been raised by the Giro555 appeal since Russia began its invasion.
The on-air branding for the day has been taken care of by Sublime PD Rick Waltmann. He said: “Each station normally has its own target demo and music format; varying from CHR to Oldies. Together we want to set the right tone, and appeal to as many people as possible.
“I asked PURE Jingles if they could support our cause. Within days, a complete package was created in which our wishes were incorporated.”