After launching “Tejano 95.7” on KLEY-FM Jourdanton/San Antonio in February, Alpha Media has expanded the brand to a second signal.
KLEY-FM’s programming is now being heard on 103.3 K277CX San Antonio via 94.1 KTFM-HD3 giving the station improved coverage within much of the city as KLEY-FM rimshots San Antonio from the south. It also marks the third format on the 103.3 translator this year. Alpha swapped its Hip Hop and Sports translator signals on February 1, the 103.3 became redundant with last week’s flip of CHR “Energy 94.1” KTFM to a simulcast of “Sports Star” 1250 KZDC.
“Tejano 95.7” has risen 0.6 – 1.7 – 2.3 in the Nielsen Audio PPM ratings since its launch.
This story first appeared on radioinsight.com